Service
Paid social
Paid social is advertising on platforms like Instagram, Facebook, TikTok and LinkedIn. Birdie Said creates the ads, sets up targeting, tests what works and reports back in plain language. It suits brands that already have something worth promoting and want their budget to go further.
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What is included
- Ad creative built for each platform, including video and static formats
- Audience and targeting setup
- Structured testing of hooks, formats and offers
- Campaign management and budget guidance
- Plain-language reporting on what worked and what to do next
Who it is for
Startups and challenger brands ready to put budget behind their best content, and teams who want ads that look native to the feed rather than like ads.
How it works
We set clear goals, build a small set of ad variations, launch them, watch the results and put more behind what works. Because we make the content too, new creative can follow quickly when something starts to perform.
Questions about paid social
Is the ad budget included in your fees?
No. Your ad spend goes directly to the platforms and is separate from our fees.
Which platforms do you run ads on?
Meta (Instagram and Facebook), TikTok, YouTube, LinkedIn and X, depending on where your customers are.
How do you report results?
In plain language. You see what we tested, what worked, what did not and what we will do next.
Works well with
Want help with paid social?
Tell Birdie what you are working on and we will come back with a clear next step.
Tell Birdie